Epic Takes On Steam With Its Own PC Gamee Store

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Epic has announced plans to take on Steam with a PC games store of its own.

The Epic Games Store features an eye-opening 88/12 percent revenue split in favor of developers.

This is a much better deal for developers than currently available from Steam. Historically, Valve has taken around a 30 percent cut of revenue made on Steam, a figure broadly in-line with Nintendo, Sony and Microsoft's cut from their own digital storefronts.

However, Valve recently announced plans to drop its cut to 25 percent once revenue from a game hits $10m, and then another drop to 20 percent for earnings over $50m. That announcement, made just a few days ago, is interestingly-timed in the context of Epic's own announcement today.

Epic's own chart compares the revenue split on its own store with that of Steam, although it's worth noting Valve takes a smaller cut for games that make $10m and over.
The Epic Games Store launches soon with a hand-curated set of games on PC and Mac, Epic said, and it'll open up more broadly to additional games and other open platforms throughout 2019. Epic said it's open to games developed with any game engine, not just its own Unreal. So, games made with Unity, for example, can make the cut. However, games made with Unreal will see Epic waive all engine royalties on revenue generated through the store.

Epic boss Tim Sweeney told Eurogamer over the email he's open to PlayerUnknown's Battlegrounds launching on the Epic Games Store, despite the strained relationship between Epic and PUBG developer PUBG Corp.

Earlier this year, PUBG Corp. dropped its copyright lawsuit against Epic that had accused the company of copyright infringement over battle royale phenomenon Fortnite. PUBG, by the way, is built using Epic's Unreal engine, and both Epic and PUBG Corp. are part-owned by enormous Chinese corporation Tencent.

The Epic Games Store also has what's called the Support-A-Creator program. This is designed to connect developers with over 10,000 creators, such as YouTubers and streamers on Twitch, and rewards creators for bringing exposure to developers (more on how this works below).

While the Epic Games Store offers a great deal for developers, Epic faces an uphill challenge in taking on Steam, which currently enjoys an effective monopoly on the PC game sales market despite pressure from the likes of GOG, EA's Origin, Ubisoft's uPlay, and Activision Blizzard's Battle.net. Steam has over 100 million users, with around 10 million people online at any given moment - an enormous, established audience to sell to.

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