The agreement was signed at a press conference last week

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" Beijing Sports Competitions Administration Center Director Zhenwen Hai (left) with Sina Sports General Manager Arthur Wei (right) 13 JULY 2016 – BEIJING Terrance Williams Jersey , CHINA - The Beijing Sports Competitions Administration Center (BJCAC), a subsidiary of the Beijing Sports Bureau, and Sina Sports announced that they have reached an agreement to become strategic partners. As part of the partnership, the two parties will work together to develop BJCAC’s official website. Sina Sports will also use its broad-reaching digital resources to support BJCAC’s efforts to create a healthy and energetic city image, as well as promote sporting events and the development of the sports industry in Beijing.

The agreement was signed at a press conference last week in Beijing. BJCAC director, Zhenwen Hai Cole Beasley Jersey , and Sina senior vice president and general manager of Sina Sports, Arthur Wei, represented the respective parties at the signing

Through the partnership, BJCAC and Sina Sports will work together in a variety of ways to spur the growth of the sports industry in Beijing, including hosting sporting events, providing sports-related services Travis Frederick Jersey , and collaborating on campaigns to promote local sports venues and sports clubs. The two parties plan to combine resources to develop local sporting event brands across different categories including running, cycling, 3-on-3 basketball, and winter sports. At the same time, Sina Sports will introduce internationally-recognized sporting events to the Beijing Sports Bureau, facilitating promotional support across its media platform as part of the effort to attract international top-tier events to Beijing. Mr. Wei expressed that the partnership is an important milestone for Sina Sports. China’s leading digital media platform will work closely with BJCAC to push the sports business in Beijing to new heights.

Since 2015 Zack Martin Jersey , China’s sports industry has been developing at a rapid pace. With strong support from the government, more and more cities across China are promoting national fitness campaigns and hosing various sporting events. The city of Beijing certainly is no exception. In the next few years, an increasing number of top-tier international events, not the least of which being the 2022 Winter Olympics, will be held in Beijing. The enthusiasm for sports in China has truly reached unprecedented levels and is continuing to gain steam.

About Sina Sports

Sina Sports is the #1 destination for sports fans in China. Established in 1998, Sina Sports was the first ever online sports platform in China. We offer fans a diversified platform to access the sports news and games they care about Tyron Smith Jersey , including on the web (sports.sina), via mobile, and on the Sina Sports mobile APP. We license and partner with over 90 sports properties including the Australian Open, European Champions League, English Premier League, AFC Champions League Demarcus Lawrence Jersey , WTA Zhuhai, NFL, UFC, MUTV, Dakar Rally, Global Poker League Jason Witten Jersey , Roland Garros, Le Tour de France, etc. We are truly the place that sports fans in China seek to not only watch sports matches, but also continue the conversation and access sports news well after the matches are done.

Since 2015, Sina Sports has expanded its business to encompass event operation and licensing, player representation Dak Prescott Jersey , and original content. Sina Sports trademarked programs include:

Sina 3x3 Basketball Golden League – Nationwide three-person premier basketball tournament

Official website: http:sports.sinastreetball2016

Protalk – Up-close web series with European football stars

Official website: http:sports.sinazsuperstar

NBA Protalk – Up-close web series with NBA basketball stars

Official website: http:sports.sinazbingking

Sina’s “Racing Year” – A year of intense road races held throughout China

Official website: http:sports.sinazrunningchina2015

For more information, please follow us on Twitter (@SinasportsChina) and LinkedIn (Sina Sports).

For media inquiries, please contact:

Dan Redford

Sina Sports, Beijing, China

Phone: (010) 6267 – 5554
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